Joe Nicholson
IWITOT 2020: Blue Peter Totaliser and TV appeals
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by Joe Nicholson
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
Read moreNational Trust for Scotland: ROOTS regular giving campaign
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by Joe Nicholson
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
Read moreShelter: Give People Change legacy proposition and campaign
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by Joe Nicholson
In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
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